@article{amitgoyal_vldb2012_p73,
 author   = {Amit Goyal and Francesco Bonchi and Laks V. S. Lakshmanan},
 title    = {A Data-Based Approach to Social Influence Maximization},
 journal  = {PVLDB},
 volume   = {5},
 number   = {1},
 year     = {2011},
 pages    = {73--84}
 url      = {http://vldb.org/pvldb/vol5/p073_amitgoyal_vldb2012.pdf}
}